A successful business isn’t only an enterprise that generates high revenue. Many factors determine the level of your success in the modern business world — and one of the most important factors is sustainability.
Sustainability encompasses the environmental, economic, and social impacts of your work. Here’s how global brands have recently improved their sustainable business practices — and how they have helped preserve the environment.
Bright Examples Of Solar Power
Developed countries are encouraging their companies to invest more assets into solar energy. Those actions have already yielded great results. According to a report, the sun generates enough energy to power about 5.7 million American homes.
Here’s the great news: some famous brands are following suit.
- Tesla Solar Roof: Solar panels are old-school now — Elon Musk went the extra mile by developing solar roof tiles. Although they aren’t yet available, equipping your home with this type of rooftop will make it easy to turn sunlight into electricity for immediate use or storage.
- WeWi Communications Sol: The manufacturers of computer equipment are quickly moving toward solutions that will harness energy from the sun. The Canadian notebook producer WeWi Communications has produced Sol — a laptop that has solar panels. Its battery can last up to 10 hours, making it a great option for professionals on the go.
Reused Garments Preserve The Environment
Forbes claims that the garment industry ranks second among the biggest polluters in the world, with a carbon footprint share of 10%. Some ecologically aware clothing companies have noticed this problem, and they’ve turned over a new leaf.
Related: Sustainable Fashion 101
These companies have made eco-friendly choices by opting not to dye their garments, using less harmful production practices, employing green printing services, and only choosing partners who use 100% renewable energy.
- Patagonia Eco Style: This renowned manufacturer offers clothes made from reused garments, plastic bottles, and waste left over during the production process. The company is also proud of its recycled wool program. Patagonia takes old wool products, shreds them, and uses them with recycled nylon and polyester. That way, the company preserves the environment by reducing the need for new materials.
- Columbia Jackets: Known for their durable jackets, Columbia has decided to preserve their tradition of quality — but also introduce some green features. They’ve eliminated the harmful PFCs from their garments and replaced them with OutDry Extreme technology, which is based on recycled polyester.
Green Fields In The Sports Industry
The production of eco-friendly sports equipment is probably the most influential relationship between sustainability and business. Both children and adults look up to sports stars, which is why having major brands manufacturing and promoting environmentally-conscious items will have a big impact on a wider audience. These companies have joined the eco-troupe.
- Adidas: This sports equipment giant now makes shoes made from plastic. What’s more, they collect plastic bottles from oceans and help marine animals. Their collaboration with Parley has already resulted in some great products — players of Bayern Munich and Real Madrid have played some of their recent games in jerseys made of ocean plastic.
- Nike: You can choose from a wide range of Nike’s eco-friendly products. For instance, the Pro Classic sports bra is a perfect jogging or training item, and it’s made from recycled polyester. This famous brand is also configuring some new strategies for a modern approach to sustainable innovations by minimizing its environmental footprint and improving its manufacturing practices.
In a greener world, only businesses that follow responsible, sustainable business practices will find success in the long term. Now, more than ever, major companies have a responsibility to contribute to the preservation of nature, resulting in invaluable, large-scale benefits for our environment.
About the author: Emma Miller is a marketer and a writer from Sydney. Her focus are digital marketing, social media, start-ups, and latest trends. She's a contributor at Bizzmark Blog.